Monday, 28 May 2018

Irony of Surveillance in a Consumer and Media-Saturated Society, A Postmodernist Analysis of John Grisham’s The Firm



Irony of Surveillance in a Consumer and Media-Saturated Society
A Postmodernist Analysis of John Grisham’s The Firm
                                                                                                       
    
    
    



Contents




Irony of Surveillance in a Consumer and Media-Saturated Society, A Postmodernist Analysis of John Grisham’s The Firm

Background to the Study

 

It is the reflection of a basic reality;                                                                                                        it masks and perverts a basic reality;                                                                                                        it masks the absence of a basic reality;                                                                                                      it bears no relation to any reality whatsoever;                                                                                         it is its own pure simulacrum (Hartley and Whitehead 173). 

Baudrillard’s assertion about contemporary image, that is, its disguise and deflection of reality is a key to the exploration of the relationship between postmodernist media dominance and consumerism and the transformation of social identity. The popular cultural trends divulgated by the postmodernist channels among others TVs, VDUs, videos, photocopiers, printers, computers, computer games, personal stereos, adverts, theme parks, shopping malls, etc. have triggered the need for individuals to accumulate money in order to cope with the excessive leisure and conspicuous consumption of the postmodernist world. Therefore, within national social institutions, the governments have to enhance their capacity to observe the civil institutions. But due to consumer capitalism and mass media production, some private sectors allure the government institutions through enticement of a big amount of money and luxurious provisions. The government surveillance agencies such as police and army fail to monitor the actions and movements of the civil institutions which have hired their own private and secret investigators. Likewise, individuals can defy both the government and civil institutions through their power to manipulate information and media technology. Thus in the 1980s and 1990s, the secret tactics of mafia organisations could not be easily detected by the strong American government security institutions such as the FBI and CIA. In addition, individuals or families could hire secret private investigators who were able to track the communication systems and information network of Mafia organisations and/or the FIB corporations.

John Grisham in his novel The Firm articulates this correlation of mass media, hedonism, and surveillance in the contemporary American society. The Firm was published in 1991 and was one of the book series that made Grisham the bestseller of the 1990s. The massive selling of the copies of The Firm introduced Grisham to the American entertainment industry. Therefore, this success in entertainment market incited him to stop his profession of law in order to devote himself to popular fiction. In The Firm, Grisham uses his professional knowledge of law in order to represent the power of media in a hedonist and postmodernist society. The narrative is set in Southaven, Mississippi. The hero Mitch McDeere is a lawyer. After his graduation from the Harvard University, he is employed by the criminal agency of the mafia in Memphis, a firm of Bendini, Lambert & Locke. His initial salary is $80,000 and he is promised to get it increased on condition on he keeps secret and works hard to promote the firm. The salary and promotion promises ensure him to fulfil his hedonist dreams. This is mostly motivated by the facilities the Mafia firm provides him and his family, among others a big house, a car, and outings in hotels and beaches. But later he learns that the firm is a mafia property and that his actions and behavior are monitored via bugs which are installed everywhere in his house, office, cell phone, land line. A system of information reception and transmission is connected with his house, his car, and his office table and broadcast directly to the main information technology center of the firm which records every detail on the firm employees. But through changing identity and style, Mitch disguises himself and foils the Mafia firm and reports it to FBI after offering him a great sum of money. The triumphant manipulation done by the hero, Mitch suggests the irony of surveillance in an excessively mediated and consumer society.
This paper aims at investigating the irony of surveillance through popular cultural images and media saturation in Grisham’s novel The Firm. It explores how mass media and popular cultural styles are used to manipulate social institutions as represented by The Firm. Unexpectedly, by using the same power of media and popular cultural images, the individuals and institutions foil the network system of the media and escapes their control. Thus based on postmodernist criticism, this paper finds out that changing identity through postmodern images can fragmentize the controlling power of consumerism and media-saturation and make any surveillance operation in the contemporary world ironical.

Research Questions

1. How are postmodernist media channels and styles used to manipulate social institutions and control individuals through close surveillance?
2. How do individuals and social institutions counteract the power of surveillance by changing their identity?

Theoretical Framework

The research deals with the postmodernist analysis of contemporary popular culture as represented by John Grisham’s The Firm. It is based on the postmodernist identity theory which asserts the power of media to transform identity through fashion, style, diction, cosmetics, etc. In the novel under study, this power of the postmodern culture to manipulate images endows the individuals and institutions to uncover the concealed manoeuvres used by government or social institutions to manipulate and control them. In addition, they use the same mediatic power to counteract the ambushes of their opponents. The analysis anchors on the production approach of popular culture and the deterministic and reflexive theories of literature in a bid to accounting for the relevance of the novel to the American social ideologies and the authorial professional background.

1. Popular Culture Analysis


According to Toby Miller (2001), the analysis of a cultural text is a synthesis of philosophy and critical social theory through a multiperspective approach including production and political economy of culture, textual analysis and critique of its artefacts, and the study of audience reception and the use of cultural products (Miller 143). This theory of analysis in cultural studies was later reworked by Douglas Kellner (1995) considering that the analysis of cultural text must deal with the complex relations between the text, audience, production or media industry, and the politics and socio-historical context (Kellner 37). In other words, cultural texts should be analysed against the backdrop of production and reception of cultural texts within concrete historical contexts. Thus in the light of Stuart Hall and Richard Johnson (Hall and Johnson19), these approaches constitute the circuit of cultural or cultural circulation which can be summarised into three clusters of research methodological aspects. Firstly, to assess the production consists in looking for the significant social, cultural, and/or politico-economic contexts of production of the cultural text. This means investigating who produced it, how was it produced, for whom, to what end, or as a response to what it was produced. In addition, the researcher looks at the production systems which were utilised in making the cultural text, the structural determinants and constraints of its production context including money, technology, and socio-political forms of human labour, and the structure of the production context like for instance, etc. This variable goes with the contextual factors which shape or constrain the message conveyed within the cultural text. This means that a text reflects larger ideological and political-economic realities which might have channelled or hampered its distribution marketing arrangements. Moreover, the production analysis interrogates the way the cultural text has been marketed, distributed, and exhibited and how it relates to political economy and cultural difference matters.
      Secondly, the historical and textual analysis is concerned with the representation and transmission on the one hand and the form, content, and discourse on the other. Thus formal, technical, linguistic devices and semiotic codes used in text composition are the object of study. This means that the genre and narrative form should be identified in order to be thoroughly analysed. In addition, the ideology and power representation have to be taken into account. Therefore, the representation of cultural and other differences such as gender and gender relations, Race and race relations, socio-economic class, ethnicity and cultural identity, sexuality and sexual orientation, normalcy and deviance portrayed in the text should be studied. Moreover, the intertextual comparison and context must be analysed in order to interpret the text in relation to a larger body of cultural forms and texts genre considering works by the same author or similar images in different media.
Thirdly, the historical and reception analysis deals with reception and consumption of the cultural text. It looks at the intended audience and their expectation as dictated by the reception context including the sociocultural, political-economic, or developments in society. In addition, the reception history should be accounted especially how the text has been received, read, interpreted, used, inhabited, and appropriated into people’s lives. Thus the resonant images and myths connected to the text should be examined. Moreover, this analysis should look at how specific audience, reception cultures, or particular groups of people read, use, take up different cultural forms to create their own subjectivities & identities.
            This paper analyzes Grisham’s novel The Firm from the cultural perspective using the production approach. It looks at how the political, economic, social, cultural contexts of America in the 1990s shaped the novel industry of John Grisham, by focusing on The Firm which is the object of this discussion. In other words, it examines the novel in order to discuss how the the ‘text’ reflects larger ideological and political-economic realities in which it was produced? That is why an overview of the American detective police and criminal justice system in the 1990s necessitates to be stated in this theoretical framework section.
According to Michael Parenti, from the late 1960s, the American detective police was developing its surveillance system techniques in order to cope with excessive crimes. Thus from the 1970s, it was revealed that FBI intelligence was not adequate to tackle the increasing organized and secret crimes. It was revealed that some of the FBI were corrupt and rather than coping thoroughly with the investigation of crimes, they rather were interested in political activism, incorporated in crimes organization, or idle spending time in leisure activities and hazardous sports (Parenti 140). Consequently, the American justice and security system initiated an FBI Counterintelligence Program (COINTELPRO) with the aim to eradicate the vices of the former agents. The new FBI agents had to work closely with private organizations based on the governments. The techniques which they had to use to track criminals include among others, using “forged documents, illegal break-ins, telephone taps, and undercover provocateur” (Parenti 140). Therefore, by 1971 as confirmed by the American Justice Department Centennial book, FBI was using new techniques to track mobsters using court authorized wire-taps, jurisdiction over mob infiltrated business, the ability to target entire families and their leaders, etc. In the mid1970s FBI was able to target high-level criminals like La Cosa Nostra by using secret informants and breaking the codes of silences which had hitherto protected crimes organizations such as mafia. The new techniques also resorted to using individual FBI agents who became members of mafia in order to gather invaluable intelligence and using cooperating businessmen as witness. Using these new strategies, some crime organisations such as mafia families in New York city were convicted (Centennial History 69). In the 1990s, FBI investigations involved electronic surveillance and undercover agents, state and local agencies, telephones intercepts and hidden microphones in cars, homes, restaurants, and social clubs. They were able to pick up, for example, conversation on the street with higher power of surveillance microphones. But on the other hands, criminal organisations such as Cosa Nostra, Mafiaso, Rico, were using new strategies to counteract the power of the FBI and CIA investigations. These crime organizations were using electronic eavesdropping, grand jury supoenas, reprehensible criminals, mass criminals, and draconian punishments among its members, computer systems. The “motorcycle gangs”, for example, worked in associations and owned shops and made use of a good surveillance equipment such as bugging and countermeasure equipment. They also owned financial companies to supply them with weapons. Likewise, they practiced philanthropic acts in order to dupe people. The FBI had further to improve its mechanisms by operating through a network of FBI, federal, state agencies, and local law agencies (Veno 2007). It is against this backdrop that John Grisham wrote his novel, The Firm and got it published in 1991. The novel is a legal thriller which captures the despair of lawyers who lose temper in front of luxurious and opulence lifestyles of the megafirms. The protagonist Mitch is an attorney who cannot resist the tempting flowerful and puppeteering facilities that a mafia-owned tax firm provides to its employees and the huge amounts of money the FBI grants the legal witnesses who can help them to track the mafia organization. In addition to the detective police and legal system context that is articulated in the novel, the conspicuous consumption, excessive spending, and hard work which characterized the American society in the late 1980s are also captured.  

2. Genre and Formula Analysis


In his book entitled Adventure, Mystery and Romance: Formula Stories as Art and Popular Culture (1976), John Cawelti mentions that “a literary formula is the structure of narrative or dramatic conventions employed in a great number of individual works” (Cawelti 14). Considering its usage, a formula refers to a conventional way of treating some specific or person, that is any form of cultural archetype found in the literature on the one hand. On the other hand, formula denotes specific representation story type, that is archetype or pattern that appeals in many different cultures. Since the concepts of genre imply particular sorts of story patterns and effects and universal or transcultural conceptions of literary structure, they can be referred to as archetypes. Hence there is a resemblance of usage of formula, genre, and archetype in popular culture. Cawelti maintains that formula literature being a kind of literary art can be analysed and evaluated like any other kind of literature.
            Based on the nature of formulaic art which combines escapism and conventional experience, Cawelti distinguishes three main approaches which can be used to account for the cultural function of literature. The first cultural significance of literature can be explained by the impact or effect theory (Cawelti 22). Impact/effects theories assume that literature influences society. Simply put, impact theories are based on the assumption that literary forms and contents have a direct impact on human behaviour. This approach “treats literature as a moral and political problem” and “seeks to determine which literary patterns have desirable effects on human conducts” (Cawelti 22). The second theory about the cultural function of literature is a deterministic hypothesis. The deterministic theories of literature assume that literature as cultural art and practice is generated and shaped by some underlying dynamics of the society and psychology. In other words, the function of literature is to cope with the needs of a social group or individual psychological needs. The last function of literature as a cultural practice or art is based on the symbolic or reflective theories. This approach of the literature assumes that literature consists of attitudes, symbols, and myths that shape the perceptions and motivations of the society in which it is produced. In other words, literature reflects and shapes culture. Cawelti summarizes the cultural function of literature by considering that formulas are collective cultural products which articulate a pattern of fantasy which is acceptable and preferred by particular groups who enjoy them (Cawelti 34). In this study, John Grisham’s The Firm can be interpreted from the deterministic. Actually, the novel, The Firm through the criminal manoeuvres of the social institutions such as the Mafia and the FBI can be viewed as a detective formulaic literature which dramatizes the “ideology of the bourgeois rationalism” (Cawelti 25). On the other hand, the detective novel The Firm expresses the psychological needs of the individuals represented mainly by Mitch who struggle to resolve in fantasy their repressed and latent desires.
On the subject of formula and genre classification, Cawelti considers literary formulas as moral fantasies that can be classified under five categories: adventure, romance, mystery, melodrama, and horror (Cawelti 37). Firstly, the adventure story is centred on a hero that overcomes obstacles and dangers and accomplishes some important and moral mission. As for the romance, its main characteristic is the development of love relationship usually between man and woman. Concerning mystery, the story consists in the investigation and discovery of hidden secrets which lead to some benefits for the characters with whom the reader identifies. The third category, that is melodrama is concerned with violence and sensationalism of a plot revolving around malevolent intrigue and violent action. In melodramas, the credibility of the character and the plot is sacrificed for the sake of violent effect and emotional opportunism. Finally, the horror formula which is also referred to by Cawelti as alien beings and states formulaic literature looks at stories which portray the depredations and ultimate destruction of some monster. In fact, horror also referred to as science fiction is concerned with stories of alien beings and states in a bid to knowing the unknowable through objectification. In this classification done by Cawelti, The Firm can be classified under the category of mystery formula or genre. The novel is concerned issues of secret investigation and discovery. The FBI is engaged to track the Mafia which also uses tactics to foil the detection of the former. But later in the novel, both the institutions of FBI and the Mafia concentrate their efforts on detecting the traces of Mitch who has vanished with their money after promising to serve them in their conflictual goals.  Then The Firm is a crime story which according to the description done by Cawelti fits in the crime mythology formulaic genre of the late twentieth century. According to Cawelti, late twentieth century crime formula literature are Godfather archetype stories which are characterized by a fascination in large-scale crime organizations such as the Mafia, Cosa Nostra, the Syndicate, other forms of crime organizations which are powerful and godlike. The popular crime formula, as Cawelti maintains represent a new fascination with long-scale criminalities and new social attitudes like the corruption of governmental institutions and agencies and the failure of modern civil “institutions to provide a sense of security and fulfilment for the individuals” (Cawelti 76). John Grisham’s The Firm articulates these realities of the contemporary societies. As Pringle mentions in John Grisham: A Critical Companion (Pringle, back cover). The firm like other thrillers of John Grisham tackles contemporary social and legal problems by depicting legal system and lawyers with their virtues and vices. In fact, FBI is represented as a governmental agency which is corrupt and cooperates secretly with the criminals of the Mafia firm of Bendeni, Lambert, and Locke. Therefore, Mitch and his family find themselves caught between the wickedness of both these governmental institutions and the civil organizations which instead of improving his life seek to ruin it for their interests.

3. Postmodernist Theory and Identity


According to Dominic Strinati (2004), postmodernism describes the emergence of a society in which the mass media and popular culture are the most important and powerful institutions, and control and shape all other types of social relationships. Popular cultural signs and media images increasingly dominate human sense of reality, and the definition of the self and its relation to the world. The emergence of postmodernism is linked with consumerism and media-saturation which had been vital aspects of the modern development of industrial and capitalist societies. That is why postmodern society is accompanied by the proliferation of middle-class occupations and construction of personal and collective identities.
            Dominic Strinati considers that postmodernist theory assumes that social reality is reflected and can be defined through mass media (Strinati 211). This suggests that media is a mirror to the social reality. In Strinati’s view, there is a relationship between economy and popular culture because consumption is influenced by popular culture and vice versa. Consequently, postmodern culture emphasizes the style at the expense of the substance. In other words, postmodernism is based on the designer ideology. The theory of designer ideology refers to the tendency in the postmodern society whereby people increasingly consume images and signs for their own sake rather than for their ‘usefulness’ or for the deeper values they may represent (Strinati 215). Moreover, with the postmodernist theory treats art as integrated into the economy because it is used to encourage people to consume through the expanded role it plays in advertising. Put otherwise art becomes a commercial good in its own right. Likewise, postmodernism looks at popular culture as a culture sans frontiers or culture outside history. In fact, due to the speed and scope of modern mass communications and the relative ease and rapidity with which people and information can travel, time and space become less stable and comprehensible and more confused and incoherent. Moreover, postmodern approach to cultural studies believes in the decline of metanarratives, that is, in the consumer and media-saturated society, ideas such as religion, science, art, modernism and Marxism which make absolute, universal and all-embracing claims to knowledge and truth are in decline.
Concerning the issue of identity and the postmodern approach of popular culture, Douglas Kellner, in Cultural studies, identity and politics between the modern and the postmodern (2003), argues that identity is highly unstable and or has disappeared. For him, postmodern identity is a market identity which is fabricated by the simulacrum power of the media. The role of the image in the construction of identity in contemporary societies is very significant. Actually, through the power of media, images and look can be manipulated. In popular culture, fashion, cosmetics, diction, and style can easily transform identity. Image identity market succeeds to modify character’s look and give them a new identity (Kellner 333).
For the analysis of the postmodern artifacts, Kellner is against the view by many critics that popular culture is fundamentally flat and one-dimensional and void of meaning.  Rather he argues that postmodern culture images, fragments, and narratives are saturated with ideology and polysemic meanings. Therefore, television and other forms of media culture play key roles in the structuring of contemporary identity and shaping thought and behavior.  This implies that postmodern cultural analysis should not be one-sided and limited to the form and image alone, or simply in abandoning media culture analysis by considering it as “black holes, implosion, or excremental culture” void of content.  The analysis must take into account “both form and content, image and narrative, and surface and the deeper ideological problematics which are represented in a particular context in order to apprehend the polysemic nature of images and texts which require the possibility of multiple encodings and decodings.
Postmodernist criticism and the theory of identity are relevant to the analysis of John Grisham’s The Firm. In fact, the characters in the novels use media and popular cultural images to manipulate and track individuals and social institutions.

Discussion

This section sets out to examine the discrepancy between the postmodernist cultural images and the surveillance of social institutions and individuals. It comprises two subsections. The first section is titled “Surveillance through Mass media and Consumerism in The Firm” and is concerned with the manipulation and control of institutions through mass media and hedonism. The second section is titled “Countersurveillance in a Consumer and Media-Saturated Society in The Firm”. It looks at the deception of postmodernist surveillance through the change of identity

1. Surveillance through Mass Media and Consumerism in The Firm


The novel depicts the surveillance and manipulation of social institutions and individuals through consumerism and media saturation. The author represents a middle class society where crime organizations such as the Morolto mafia family and the Palumbo mafia family have disguised their identity and own firms and other financial companies such as hostelry, resorts, banks, transportation companies, etc. The mafia companies entice their employees and innocent members through luxurious lifestyle in order to cover the criminal deals of the organization. The protagonist of the novel Mitch McDeere is a new law school graduate eager to better his life in his hedonist society. He is recruited in a mafia law firm of Bendini, Lambert & Locke which is located in Memphis, Tennessee, USA. The mafia firm ensnares him with a lot of money and a hedonist life style. After checking his application file, the mafia leaders are assured that Mitch is low class man who aspires to high standard of life and henceforth a good candidate for the legal manoeuvres of the firm.
They knew that he had been born in poverty in Kentucky and brought up by his mother after his father's death. They knew that she had wasted the money the army gave her after her eldest son's death in Vietnam, and that only the other brother, Ray, had cared for him. They knew that he had won a place at Western Kentucky University because he was good at football, and had graduated top of his class. They could see the poverty hurt, and that he wanted to climb away from it (Grisham 1).
This quotation implies that America in the end of the twentieth century is undergoing the wounds of its national and international fights against communism. Impoverished individuals and families, Orphans, and widows cope hard with poverty and consequently suffer exploitation by the wealthy middle class. The middle class plays on the talents and aspiration to wealth of the poor people in order to dupe them through a hedonist life of modern fashion and style. According to Artemy M. Kalinovsky and Craig Daigle, the economic crises caused by the anti-communist war of the late 1970s was accompanied by rising urban crimes in American cities (Kalinovsky and Daigle 375). But later in the 1980s, with the Reagan revolution, the anti-communist war aftermath was flourished with the development of “mass media, shopping, and ever-entertaining recreation […], satellite television, digital media communications and social networking” (Smith 147). In this connection, in the novel of Grisham, Mitch and his wife are delighted in the big salary that the firm offers and the big car, modernly furnished house, and other facilities which are provided to the staff. In addition, the leisure time in planes, hotels, and beaches that the firm bestows on its employees and their families make Mitch lose temper.
Oliver Lambert took with him Lamar Quin, an associate who had been with the firm for seven years, and offered Mitch $80,000, a new BMW and help in buying a house. Mitch was interested, of course. Lambert invited him down to Memphis to visit the firm. He said he would send the air tickets. The figure of $80,000 started Mitch and Abby dreaming (Grisham1).
This quotation points to the postmodernist character of the American society which is fictionalized in the novel, The Firm. In the words of Strinati, postmodernist societies prosper with new occupations which are coupled with consuming massively the abundantly produced commodities (Strinati 225). Thus Mitch is not only given a lot of money thanks to his hard work, he is also induced into leisure time of conspicuous consumerism. Through this enticement of the employees of the firm, all that a hedonist heart can desire is provided. Mitch and his wife cannot resist the sensual consumption. Mitch has “a wonderful week with his wife” whereby they stay in another house. His wife can enjoy beach lounging in “string bikini” (Grisham 43). The change of life style of Mitch and his wife ensures the American postmodernist ideology and lifestyle of the 1980s and 1990s. The kind of work that Mitch does, makes the family distinguish in the social hierarchy of America. It follows that Strinati’s point that postmodernist occupations among others teaching, accountancy and finance associated with increased consumer credit influence the ideologies and lifestyle of middle class people, is true to the American society in the late twentieth century (Strinati 225). In addition to big salary and occasional promotions, Mitch has access to credits and loans to conform to the life standard of his employers. That is why Mitch’s house is supplied with everything the family have dreamed about because Abby, the wife goes mad buying furniture while Mitch, the husband drives the new black BMW all around the town in order to get used to the area (Grisham 9).
In the postmodernist society, the luxury provided to the workers is beneficial to the bankers and factory owners. Therefore, as represented in The Firm, it “is important to the firm that their members stay happy and look rich” in order to increase its clientele (Grisham 2). Then the firm brings in a new man, throws money at him, buys the car and house, takes him to the Caymans and puts him to work on their legal clients (Grisham 32). This means that in the postmodernist society, style and consumerism are coupled. That is why the secretary of Lomax, a private investigator of Mitch is “blonde, about forty years old but still sexy”. She wears “short skirts and a low-cut blouse” and keeps “crossing and uncrossing her legs while Mitch” is “waiting for Lomax to get off the phone”. John Grisham, here, is pointing to the postmodernist woman. According to Douglas Kellner, the postmodernist woman “is the epitome of style and power who can “easily take in and enjoy her phallus” in a “highly suggestive and inviting fashion code “(Giroux 74). This shows explains why in the 1980s and 1990s American women are used as advertisement beautiful and showy images to promote enterprises. Femininity is then then used in The Firm as advertising style and fashion. This is the reason why the members of the firm are allowed to increase secretaries as they progress positively in their employment. By using a sexy and showy secretary, Leomax proves in the word of Strinati that contemporary customers are made to increasingly consume images and signs rather than utility and value of products (Strinati 213). In addition, the sexy and attractive forty-year-old woman shows the power of style to change identity in the postmodernist culture as Douglas Kellner   proves through his study of images of identity in the Miami Vice popular television series (Kellner 247). Other manoeuvres used by the firm to bring in business is to encourage “steady marriage” and “Babies” (Grisham 3). Wives and children constitute a consuming social class which enable the firm to manipulate its members and partners. But consequently to this postmodernist lifestyle, Mitch notices the dislocation of the traditional family institution. The employees who are loyal to the rules of the firm like Avery fail to cope with their relations to their spouses because of working hard to accumulate the excessive money and promotions (Grisham 9). Even Abby the wife of Mitch gets bored because her husband works long hours and cannot satisfy her need of “a flesh-and-blood person next to her” (Grisham 14). This points to the persistence of modern industrialism and capitalism despite the postmodernist culture which is accompanied by erosion of morality and metanarratives in the American society. Grisham here touches the tendency of postmodernist consumer Americans to reject the narrative of life-long monogamous marriage. Thus Mitch and Avery go out to make love with some women on the beach leaving their legal wives at home. The demand of the firm to his members to keep secrecy is also pertinent to the consumerism of the postmodernist culture. The decline of metanarratives in the American society is illustrated by the explanation made by Terrance, an FBI agent to Mitch.
'Three things. First, don't trust anyone. Second, every word you say, at home or in the office, is probably being recorded.' Mitch watched and listened carefully; Tarrance was enjoying this. 'And the third thing?' he asked. 'Money doesn't grow on trees (Grisham 16).
The writer takes us to the skepticism of postmodernism in America. From the perspective of Strinati, the postmodernist man is critical of absolute truth, knowledge or any social practice which goes with universal validity. Therefore, Grisham captures the “big lies and disinformation” of the American society in the 1990s. America was undergoing what Kellner refers to as the lies of the media to support the Bush administration and his military deployment in the Gulf (Kellner 201). By pointing to corruption and crimes in the American society, the writer is pointing the weak points associated with consumerism in the postmodernist societies. Grisham links erosion of metanarratives with the advertisement and consumerism of the postmodernist culture. In the mafia firm, the new attorneys are not told the truth about the legal cases which they treat. They have to serve the super-rich law firm of Bendini, Lambert and Locke in secrecy for many years, accumulate money, fulfill their dreams of opulence before they learn about the truth of the criminal families (Grisham 32).
Apart from consumerism, people are controlled through mediatic techniques. The Firm articulates electronic network surveillance of employees by the super-rich law firm of Bendini, Lambert and Locke. Grisham is articulating in his novel the mass media dominance in the 1990s American society. As explicated by Bruce Carson and Margaret Llewellyn-Jones in the 1990s, mass media markets proliferated in the United States and shaped social structures and ideologies (Carson and Llewellyn-Jones 2). Mitch learns about the mediatic observation of the firm members through his contact with an FBI agent called Terrance.  He learns that all his actions and movements have been recorded by the electronic surveillance system of the firm. The firm leaders have his pictures with his wife in the bed, his private outings, etc. Talking about the identity of Mitch, DeVasher, the head of Morolto mafia family security confirms to Lambert, one of the leaders of the firm that Mitch is trustworthy and cannot in no way act as a traitor to the crime organization.  The writer mentions,
He played Lambert a tape of phone calls from Mitch's hotel room in Memphis to Abby in Massachusetts. “Very loving conversations, you see, Ollie,” DeVasher said with an evil grin on his face. “They're just like a newly married couple. I'll try to get you some bedroom pictures later. I know how much you enjoy those. She is lovely” (Grisham 5).
Grisham through this quotation captures the power of the popular cultural images in providing information. Postmodernist cultural images cross borders and travel over the limit of space and time. Due to time and space immediacy in the contemporary society as Dominic Strinati calls it, from his office, DeVasher can access the images of all the employees of the firm even those of their most private actions. He can follow their phone conversations wherever they are and get a panorama of their love and sex affairs even when they are in beds.  The electronic surveillance is facilitated by a connection system of satellite phones and bugs. The surveillance system is connected to monitoring cameras which take pictures.  Thus in addition to images, the firm security service can access printed pictures of the actions of the members and partners. In the following lines, Mitch is warned against contributing to the leaking of the secrecy of the firm. He is even forbidden to tell it to his wife. He is also warned against his behavior with women outside wedlock by DeVasher.  
He reached inside his jacket and pulled out an envelope. Mitch opened it nervously. Inside were four photographs, black and white, very clear. On the beach. The girl. 'Oh, my God! Who took these?' Mitch shouted at him. 'What difference does that make?' Mitch tore the photographs up and let (Grisham 35)
As time goes by, Mitch’s relations to Terrance, an FBI agent are also filmed. The surveillance system displays Mitch’s shopping in a shoe shop with Terrance. This is an indication that the firm security departments labors too much to ensure that the members are observed everywhere. Warning Mitch against interacting with Terrance, DeVasher alerts,
'We've got plenty more upstairs,' DeVasher said calmly. 'We don't want to use them, but if we catch you talking to Mr Tarrance or some other FBI agent, we'll send them to your wife. How would you like that, Mitch? The next time you and Tarrance decide to shop for shoes, think about us, Mitch. Because we'll be watching.' (Grisham 35).
Mitch does not know that each corner in the rooms of his house has a tiny microphone attached to an invisible wire which connects it to a hidden receiver which is placed in the roof and which transmits signals to the central office of DeVisher (Grisham 12). But beside the mafia, Terrance is also dangerous because he is a spy of the Mafia in the government. His attitude relates to the American situation in the 1990s when it was discovered that some FBI agents were secretly working with crime organizations in Boston (Stich 73).
        The power of the communication system in The Firm relies also on modern machines which do perfect and rapid photocopy of documents, files, and the keys of house and car doors.  While Mitch and other members of the firm are invited to festivities, the agents of the firm security penetrate their cars and drive to their places to install surveillance equipment implements using photocopied keys to enter their cars and every room of their houses. Moreover, the surveillance operation of the firm uses bugs which are installed in the cars, phones, desks, and offices that the members and their spouses use (Grisham 31). This is in bid to ensuring full observation of the members and their details about their lives and how they relate to the world around them. They are observed everywhere in all their actions and movements by a special communication network which reports to the central office all the details of their life including their actions in the offices of the firm, dialogues with their spouses in the bed, their leisure time outside the firm with their relatives and friends. In the house of Mitch for instance, a “tiny microphone, no bigger than a fingernail”, is “stuck into the mouthpiece of each phone in the house”. The signals from these microphones are connected to a receiver in the space under the roof of the house (Grisham 12).
'Shut up, DeVasher,' Lambert said, and then, after a pause, 'I wish we could find his brother Ray. We know everything about his family, and hers, but we just can't find this brother.' 'Don't worry, Ollie,' DeVasher said. 'We'll find him (Grisham 5).
As this dialogue shows, the surveillance extends from the individuals to their families and friends. To get full observation of Mitch, the mafia firm follows the actions of his brother Ray who is in prison. This is an indication that the modern mass media communication crosses borders.
The Morolto crime family is rich and collaborates secretly with other mafia organizations and some members of the security police and court. The crime families practice financial works whereby they entice individuals with luxurious lifestyle in order to conceal their criminal deals. The relations of the mafia family to the civilians and government institutions are like those of mafia families of the New Orleans in the 1990s. Mallory, in Understanding Organized Crime, confirms that the mafia families led by Carlos Marcello owned motels, restaurants, and other financial companies in Louisiana, Mississippi, Texas, California, Mexico, and Caribbean Islands and had ties to presidents, judges, and other mafia groups. With this wide organization and power, it was able to manipulate politics, crime, and business (Mallory 2012). The individuals and their families are caught between the tensions of the criminals and the police security systems who use the same means to manipulate them for their opposite objectives. The detective police also offer a lot of money to civilians that they judge susceptible to provide genuine witness of their employers and criminals and use media to decipher the disguise of the mafia and share information among them and their partners. In the novel, it is mentioned,
Tarry Ross was known to the Palumbo family as 'Alfred'. The fewer people who knew his real name, the better; then his employers, the FBI, would never hear about his profitable extra work. The Palumbo family decided to help the Morolto family. Lazarov told them he wanted some information out of the FBI. The Palumbos said they would do it for half a million. Lazarov agreed, and Vinnie Cozzo from the Palumbo family met Ross. 'Make it quick, Cozzo,' Ross said nervously (Grisham 50).
By pointing to this intimate cooperation between criminal organizations and secret use of hired professional members of FBI, Grisham is emphasizing the time and space immediacy of the modern mass communication.
            Under the influence of FBI agents, Mitch starts suspecting the Bendini, Lambert & Locke mafia firm due to the electronic surveillance, computer monitoring, and printing which they use to observe from afar all the employees. But he cannot escape the tensions between the two opposing institutions who both use modern mass communications to control each other. Attempting to involve Mitch in FBI investigation, Voyles convinces Mitch that the firm is “the firm is not what it seems”, and that it is rather “part of a very large and very illegal business” which is “owned by the Morolto crime family in Chicago”, the Mafia (Grisham 31). The FBI agents Terrance and Voyles after revealing Mitch the surveillance operation of the mafia central office, they threaten him to work with them in order to arrest the criminals or and warns him that in case he refuses, the conviction will start with him because he is already identified as a criminal lawyer by their intelligence. Despite the “rapid international flows of capital, money, information, and geographical space” used by the mafia families and FBI agencies for mutual surveillance and that of members, Mitch and his family run away undetected (Strinati 214). This leads to the irony of the surveillance in the postmodernist society.

2. Countersurveillance in a Consumer and Media-Saturated Society in The Firm


        The irony of surveillance in the postmodernist society is implied in Strinati’s assertion that “the speed and scope of modern mass communications, and the relative ease and rapidity with which people and information can travel” is used to change style and identity (Strinati 214). In The Firm, Mitch foils his opponents by playing on consumerism and media saturation of the American popular culture. Mitch’s consent to back up the FBI in the hunt of the Morolto mafia family relates Grisham to the federal and state campaigns against crime organizations in the United States between the 1980s and 1990s (Hendley 87). His role is like the mafia masquerade of the FBI agent Joseph Pistone who infiltrated the mafia in order to do in-depth investigation and contributed to the incarceration of many Mafiosi (Hendley 88). Thus Mitch succeeds to penetrate to mafia crime files and secrecy and forwards them to the FBI because of mass media. Likewise, he deceives the dominance of media used by both his group enemies by mastering popular cultural images such as telephone, style, film, newspaper, television, photography, and digital photo-printing and communication.  With this mediatic power, he is audacious to respond positively to the commission of the FBI which requests him to help them to get witness document in order to arrest the criminals. The FBI agents entreat him as follows,
We want you to photocopy files, bank records, all those documents which we can't reach from the outside but you can. We need the names of all the staff; we need to know who works on which files; we need all the information you can give us, about every part of Bendini, Lambert & Locke. (Grisham 33)
        Even though the task assigned to him is fatal, Mitch counts on the dominance of the mass media to change his identity in order to succeeds betray the mafia to the FBI. In a meeting with the FBI agents, Mitch’s wife Abby tells them that the payment will be done via transfer to a new bank account in Freeport, in the Bahamas, whereas the crime files and films will be taken from “a storage room somewhere in Memphis” (Grisham 49). The notification that Abby gives to the FBI agents suggests that Mitch will use the postmodern rapid circulation of information to communicate with FBI from his untraceable address. He has to rely on pay phone, and cyber culture to keep them in touch because he has run away from the firm before he submits all the needful mafia crime documents to the FBI. He cannot reveal his address to the FBI intelligence because they have fully paid him, but he has escaped before he gives them all the crime files. To earn the “two million dollars” hat the FBI offers for the crime files of the Mafia, Mitch relies on the culture sans frontiѐre nature of the modern mass communication and ipso facto agrees to collect all the documents by using the powerful printing and copying machines and changing his identity and that of his family so that the mafia cannot trace any sign of theft. In the process of changing his identity, Mitch confuses both the Mafia family and the FBI by a simulacrum of divorce played with his wife. When addressing his brother Ray, he mentions,
Call Abby at her parents' house. Tell her to drop everything and get out. She doesn't have time to pack a suitcase. Tell her to catch a plane to Mobile. There she signs in at the Perdido Beach Hilton under the name of Rachel James.' 'OK. Anything else?' 'Yeah […] She's calling herself Rachel James.' He gave Ray the number of the Brentwood apartment. 'Remember that number, Ray. If I'm not here, someone called Tammy will be. You can trust her. Take care of my (Grisham 59-61).
As this quotation indicates, in addition to changing his marital status, Mitch communicates with his wife Abbey with a new name Rachel James and from now on they have to use new cell phones and new numbers rather than the bugged apparatus because the mafia has decided to kill them. Moreover, Mitch himself adopts a new name Sam Fortune to deceive the recording technology system. Likewise, he conceals his collaboration with the FBI by corresponding to Terrance via the name of Judge Hugo and calls him from a pay phone which cannot leave any trace of his identity (Grisham 59). As for Tammy, she has changed her identity documents and passport. In addition, she leaves her place Nashville and goes to stay in Knoxville wherefrom she can communicate with Mitch and his family undetected by the surveillance operation of both the FBI and Morolto mafia family.  This change of identity in the novels corroborates the idea of Toby Miller that “in a postmodern image culture, the images, scenes, stories, and cultural texts of media culture offer a wealth of subject positions which in turn help structure individual identity” (Toby 258).
        In the risky task to sell the Mafia to the FBI, Mitch is helped by his friend, Tammy the secretary of his deceased private investigator who also changes her identity to deceive Avery one of the lawyers who holds crime files. She meets him out of Memphis in Rumheads Bar wearing a bikini which hardly covers her feminine physical features and introduces herself to him using a fake name that the electronic system cannot associate to any of the member or partner of the firm. While sleeping with Avery, Tammy steals from Avery’s pockets the keys and rushes to his office to take all the files from the cupboard during that night. By means of the most modern machine which does ninety copies a minute (Grisham 53), Tammy has only to push the 'Print' button and get the machine make perfect copies of all the crime files from every Avery’s office while Abby goes out in her car and has the keys copied quickly (Grisham 48). With the same power of the modern photocopier, Mitch changes the number of the files because the photocopier requires programmed number for each crime file to be photocopied. Then Mitch uses an innocent file number because he is not allowed to treat crime files. By changing the identity of files, the photocopy allows rapid flow of information.
Style in clothing, haircut, and make up is also used to deceive the investigators. When Lamar Quin, an FBI local agent perceives Ray entering a shop, his face is darker than what photographs display in the newspapers. In addition, he looks different because of he is wearing sunglasses (Grisham 70). In the same way, in their running away at Blue Tide beach, Abby is walking east along the beach dressed to look like a tourist, while Mitch and Ray are dressed all in black to pass unidentified (Grisham70). This attitude of Mitch and his family members shows that Grisham’s novel reflects the American popular cultural images of the late twentieth century. The change of identity through style and other postmodernist make up indicates that, as Toby sustains, popular cultural “images project role and gender models, appropriate and inappropriate forms of behavior, style and fashion, and subtle enticements to emulate and identify with certain identities while avoiding others” (Toby 258).
        In the furtherance of representing the instability of identity in the postmodern society, Grisham shows that while the mafia and FBI are chasing Mitch and his group and sending their picture to social media to help them lead the investigation, they observe them through radio, television, and newspapers and change more and more their identities. In fact, the hunt of Mitch and his family is done by the police who are guided by information and pictures published in a newspaper (Grisham 64). In reaction to the spread of this news, Mitch, for instance, changes his address by avoiding any identification from his bank account. He withdraws all his money from the bank of the mafia family, the Royal Bank of Montreal in Grand Cayman and wires some of his money to his mother's bank, some to Abby's parents' bank, some to Tammy’s, and some to his new account in Zurich bank (Grisham 63). Moreover, while the police and the Mafia partners watch the news to further investigations, Mitch and his company also watch them to know new tactics to use. The writer mentions,
Mitch, Abby and Ray watched the news on TV. Now that the police search had moved away from Panama City Beach it was more dangerous for them. The police only wanted to arrest them; Morolto's men wanted to kill them. Early the next morning Mitch sat back down on the floor among all the boxes (Grisham 63).
This proves the irony of media in the postmodern culture. The rapid flow of information makes any secret easily leak. Even those who are not supposed to be part of the communication, they can access it and take precautions in advance.
        Telephone and transportation technology are combined in the search of Mitch and his family. Lazarov, the assassin of the mafia organization uses his mobile phone to give orders to “his men to use every available boat and stay out at sea, waiting”. In parallel, DeVasher, the communication operator commands on phone his cops. Likewise, Mitch and his family inform Tammy about their abode and rent a green Ford van to drive southward in order to avoid any detection by the FBI agent, Fat Tony Verkler who has coordinated his men to drive southward (Grisham 68). When Mitch finishes collecting all the information concerning the mafia organization, he sends soft files and attached videos to the FBI. Through a phone call, he also notifies them that they will find hard copies in a car parked in front of a shop at Blue Tide Hotel. Tammy also telephones the FBI agent Wayne to get the last files and films “in Room 38, Blue Tide Hotel, Panama City Beach” (Grisham 68).
        In addition to the dominance of mass media, Mitch and his group jam the surveillance networking and teamworking of the Mafia and FBI by playing on the consumerist minds of people. Avery is made to sleep by Tammy who offers to make love with him in a hotel and poisons his drink to make him sleep deeply for ten hours. Then during his deep sleep, she removes office keys from his pockets in order to enter the metal cupboard wherein all the crime files are arranged. When she finishes photocopying all the files and the keys, she joins Avery in the bed, takes off her bikini top, slides into bed beside him to camouflage her designs (Grisham 48). This flexibility of identity through postmodernist cultural images relates the novel to the American society in the 1970s and 1980s when the development media culture was used to dramatize the economic and political ideologies under the regime of the President Ronald Reagan (Kellner 126). Mitch succeeds in fleeing by relying on the hedonism character of people. Each time he is suspected to be the escapee, he uses a lot of dollars to feed the consumerist onlookers. Thus, Mitch gives Andy, the clerk at Blue Tide hotel a thousand dollars each day to prevent him from revealing his presence in the hotel room (Grisham 68). Andy’s greed for money epitomizes the 1980s when following the Reagan recession unemployment became great and object of the media (Kellner 137). Even when a Mafia cop enters the hotel, Mitch gives additional dollars to Andy so that he switches off the light to prevent the mafia investigators from entering his room.  Moreover, Mitch and his family’s lying in hotels watching Television programmes and reading newspaper ensures the power of consumerism to hide identity. They cannot be easily identified as running away people. In associating consumerism and identity fragmentation, Grisham embraces the idea of Phillips that postmodern “identities are expressed through individual and idiosyncratic styles of consumerism” and tend to be instable, fragile, and continuous (Höllinger and Hadler 31).
        At the end of the thriller, Mitch emerges triumphantly like Rudolph Guliani, the American Attorney for the Southern District of New York who following the Organized Crime Control Acts of the 1970s, fought against the mafia and other crime organizations, especially the RICO family from 1983 to 1988. Rudolph Guliani contributed to the incarceration of many mafia members in New York (Hendley 86). So Mitch enabled the Mafia to track the criminals and hailed them to prison. At the end of the story Mitch and his group can read in the newspapers the incarceration of fifty-one present and past members of the firm and the dismantlement of the mafia families organization. His earning money from the investigation deal and his break with advocacy and law profession ensures Grisham’s articulation of his personal career. Actually, as mentions John Grisham started writing popular fiction after quitting Mississippi legislature in 1983 (Pringle 2). His dissatisfaction with law profession and his joy through cultural industry are projected in the The Firm, that is in the story of Mitch. Thus Mitch’s excitement with a boat and delight in the money as he leaves the law career to spend the rest of his life sailing with his family in luxury among the thousands of islands in the West Indies and his exclamation that he “never really wanted to be a lawyer” parallels Grisham’s professional life (Grisham 73). Finally, with the use of consumerism and media saturation to betray the mafia firm to the government security institution, Mitch can be aligned to a professional investigator who does successful intelligence and earns lots of money from it.

Conclusion

In the contemporary culture, mass media dominance and consumerism make social identities flexible and instable. Through this fragmentation of identities, the surveillance of social institutions and individuals become ironical. Then the Foucauldian myth of “superpanopticon and hypersurveillance” is demystified (Lyon 113). Through a postmodernist study of John Grisham’s, The Firm, it is found that the postmodern individual or institution can easily change his identity and therefore and passes unidentified by the hypersurveillance of the media saturated society. In addition, it is also found out through the phenomenon of identity manipulation, the consumerist images of postmodernism are fragilized. This, however, does not deny the power of mass media and consumer capitalism and their social ideologies. In fact, as it is represented in the novel, Mitch the hero deceives the surveillance operation of his firm and that of FBI by using the same power of media communication and hedonist enticement that his opponents use.
From a production approach of Grisham’s thriller, it is found out that the American society in the late twentieth century experienced consumer capitalism especially with the “Reagan revolution”. But the crimes which multiplied during the anti-communist war were eradicated by the electronic and digitalized surveillance of the security police and justice system.  On the contrary, crimes organizations such as La Cosa Nostra and RICO developed and strengthened their ties to civil and government institutions. The mafia families owned commercial institutions, philanthropic institutions, business centers, etc. Therefore, it was possible for individuals to be caught between the tensions of the two opposing powerful surveillance of the FBI and Mafia families. Through the theories of Dominic Strinati and Douglas Kellner, that is media saturation and consumerism, style and identity in postmodern society, the analysis of Grisham’s The Firm shows that control and surveillance through popular cultural images have limitations in themselves because the observer is also subject to observation. Mitch the hero of the novel with his wife, his brother, and his secretary, disguise their identity by playing on the hedonist character of the society and the dominance of mass media. Following Cawelti’s deterministic approach of literature, from the discussion of the issue of surveillance in The Firm, it is found out John Grisham is representing the American postmodern society in the 1980s and 1990s and his own experience in American law and his turn to cultural entertainment market through popular literature.



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